All posts by spencerprint

Do Your Marketing Brochures Ask These Important Questions?

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Eye-catching graphics and even layouts are great, but the most important part of your brochure design is the information it’s meant to convey. At Spencer Minuteman Press, our design staff is ready to help you create the ideal business brochure, but your half of the contribution is the more important of the two. Brochures are created to pull potential customers in and incite them to action, whether it’s make a phone call, send an email, or walk into your business. Unless you answer these five questions, you’re not getting the message across.

Are You Hooking the Customer?

A hook, or a beginning that draws the eye and the interest, can be a title, a photo, or both. What final act do you want the customer to take? Put a picture on the cover of someone already enjoying that act. Happy diners in a restaurant, children bouncing on trampolines, and couples at their wedding are all pictures that evoke a sense of satisfaction, implying that your business will create this feeling if the potential customer acts.

Questions are also a great hook. Queries like, Are You Tired of Boring Restaurants? Isn’t it Time for a Vacation? And, Wouldn’t You Like to Lower Your Insurance Rate? are all good. Choose a question that almost everyone will answer with a resounding yes.

 


Modern Brochure Design
 

Modern Brochure Design

 

Are You Explaining the Benefits?

You’ve got them interested with your hook. Keep them interested by telling them what you can do for them. Maybe they can find great seafood in your restaurant. Maybe they’ll enjoy a weekend in your hotel. Maybe they’ll save money. Whatever the reason, you need to convey the benefit to everyone who reads your brochure.

Are You Using a Call to Action?

Most people will follow your instructions if you only ask them to. Some of the largest advertising failures around happened because someone just didn’t ask for an action. Tell them to come in and try your fish. Give them the dates when you have weekend discounts and tell them to stop by. Let them know they need to email to get further information. Ask them for an action.

Are You Telling Them How?

Letting them know about your sale is great, but giving them a map to your store will go further in getting them to come in. Put in your address, your phone number, your email address, or any details they need to get the deal. Don’t make them ask, because most won’t.

Are You Telling Them Why Now?

Make every offer limited, whether it’s for a week or a year. Convey a sense of urgency in your brochure and you’ll encourage more people to take advantage of your offer right away.

If you’re looking for express business cards in Melbourne or brochure printing in Melbourne CBD, Spencer Minuteman Press is the place to go. They have a range of quality products from document printing to flyers at very reasonable prices, and they’ll get the job done in very little time. Express same day turnaround is available and they offer free delivery if you’re in the Melbourne CBD. To discuss your next printing project and receive a quote, contact Minuteman Press Spencer Street today.

 

How To Create An Eye-Catching Brochure

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A well-made brochure can be an important part of your sales force — selling your product or company to potential clients when you’re not even there. A bad brochure can turn clients away as quickly as a good one can tempt them, so it’s important that you put out the best brochure possible. How you decide to represent your company can make the difference between looking like an amateur start-up and giving the impression of an established, responsible company.

 


Eye Catching Brochure Design
Eye Catching Brochure Design
 

Design Layout

Figure out who your ideal client or customer is before trying to design anything. The entire piece should be enticing to that customer; create and print different versions if you have more than one ideal customer. Look at fonts, colours and photographs and decide whether they have a masculine or feminine feeling, and use them accordingly. The same thing goes for high end and frugal customers. Creating the right appeal is the most important part of your design.

Grab the eye with your brochure’s front page. The font, spacing, and photos all combine to make a first impression. Convey a feeling of solidity, of expertise in your industry. Choose two fonts to use on the cover and throughout the piece: one serif and one san serif. Choose two fonts that look good together, but are very different from each other.

Avoid including too much text. Show, rather than tell. A brochure is an invitation for potential clients to find out more about you, not an all-inclusive information packet. Use large photos, bright colours, larger text sizes, and a lot of white space to make your pages look airy, not crowded.

Brochure Tips

The first page of your brochure is the invitation, and the following two pages should be a broad overview of benefits customers will find when using your product or service. Let your readers know what you have to offer, but leave some room for questions so they have a reason to contact you.

The feel of your brochure can be as important as the look. You may be tempted to use less expensive paper to save money, but your invitation to potential clients is not the place to scrimp. Use a weighty stock with a substantial feel and a high quality surface. Glossy stock or recycled papers are two options that give two very different but favourable impressions

Designing and Printing Your Brochures

Creating your own brochure can be a daunting task, especially if you don’t have an artistic background. Spencer Minuteman Press is ready to take care of all your printing in Melbourne CBD. They have a professional design staff who will work with you to create your ideal brochure, and a variety of printing and paper options so you can make your brochure unique for your business. Whether you’re looking for express business cards in Melbourne, envelope printing, posters and flyers, Minuteman Press Spencer Street should be your go-to printing source.

Which Corporate Stationary Should You Brand?

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Branded stationary products from Spencer Minuteman Press can make your company look more professional, whether you’re a start-up solopreneur or an established firm that’s been around for decades. Investing in a suite of branded items can help to increase your customer base, paying for itself many times over. Experts advise that all business owners have custom express business cards created and carry them around with them at all times. But that’s just the beginning. Business cards are the bare bones when it comes to branded stationary for your business. Depending on your industry, you can find many appropriate spots to add your name and logo.

 


Corporate Branded Stationary
Corporate Branded Stationary
 

Letterheads

Email may have cut down on the number of business letters being sent, but that only makes the ones you do send seem even more important. Turn ordinary letters into impressive messages by having professional letterhead stationary printed. Matching envelopes with your new letterheads increases the impression that you have a serious, trustworthy business.

Order and Packing Slips

Many companies that do mail order or special orders simply print out a simple receipt or order slip to enclose in a delivered order. While this does the job of letting customers know what you’ve packed inside, it doesn’t give them a good impression of your company. Custom receipts, packing slips, and compliments slips imprinted with your company name and logo, make you look more professional, as well as a company that pays more attention to detail. And when it comes to finding people who will spend money on your unknown business, they’ll trust someone who pays attention to details much more often.

Pens and Pencils

Many businesses can benefit from giving out branded pens and pencils to their prospective customers. Among them are:

  • Real estate agents
  • Attorney’s offices
  • Accountants
  • Banks

 

If you give someone a branded writing implement with your name and logo on the side, they’ll think of you every time they use it. The next time they need someone in your line of work, your name should be the first one that pops into their head.

Presentation Folders

If your business includes giving estimates as contractors do, or if you need to provide packets of information to prospective clients, nothing says professional like a full-colour branded presentation folder. Produce pages on letterhead stationary and put them inside the appropriate sized folder. You’ll be miles ahead of your competition just by making a great first impression.

Giveaways

Businesses often give away small products as an incentive to convince potential customers to try their services. Get your printed with your logo and business name to make a great impression. For bookstores, bookmarks are a natural. All businesses could make use of small calendars for customers. Look for an item to tie in with your business, and give it the same custom care you do the rest of your imprinted items.

Whether you’re looking for business cards in Melbourne or some other type of branded printing in the Melbourne CBD, Spencer Minuteman Press is the premier place to go. They have professional designers on staff to help you to design the perfect logo and branding for your company, and their products are the best in the business.

Using branded stationary items such as express business cards, flyers, and customised envelopes can make your business pop. Contact Minuteman Press Spencer Street today to discuss your printing needs.

What Makes A Great Company Logo?

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We’re faced with hundreds of logos each day, and yet only some of them stick in our collective mind enough so that they can be identified at a glance. Think of golden arches, a green circle with a mermaid, or an apple with a bite taken out. These images are so obviously McDonald’s, Starbucks, and Apple that no words are needed to convey their message. The best logos are memorable, work in large or small spaces, and fit the company feeling or attitude. Here at Spencer Minuteman Press our designers will work with you to create your ideal business logo. So, what makes a great company logo and, more importantly, how do you get one?


memorable company logos
Memorable Company logos

Don’t Follow the Crowd

A changed version of a competitor’s logo will still remind your customers more of them than of you. You’ve created your own business and you deserve to have a logo that reflects your core beliefs and attitudes. Pepsi came out ten years after Coke, but they went in a completely new direction when they designed their logo. Make your logo one of a kind.

Colours

If you read colour psychology theory, you’ll find that people associate certain colours with certain emotions or attitudes. Blue is calming, and is the most popular colour in the world. Green is associated with nature and natural products. Orange is proven to entice people to buy. Black can be either high class or depressing, depending on what you contrast it with. Choose your logo colour wisely, keeping in mind the impression you want new customers to make of your business.

Fonts

Just looking at some fonts gives people certain emotions. Flowing scripts are flowery, feminine, and light. Big block letters are seen as more masculine, serious, and staid. Fonts that lean forward denote speed or looking to the future. Comic sans says that you don’t take your business seriously. Look at your chosen choice of fonts and go with your gut reaction to the way they look. It doesn’t matter what the words say if their look conveys the opposite message.

Simplicity

Stay away from elaborate fussy logos with a lot of design detail. People should be able to describe your logo in two words or less. Golden arches. Apple. Green mermaid. All are stark images that are simple enough to stick in the mind, and none has to be interpreted. Leave off taglines, extraneous words such as Inc. or LLC , or elaborate design frills such as multiple outlines. Go with simple and to the point designs.

Meaning

At its heart, you logo has to mean something to your company. Prospective customers should be able to figure out the meaning behind your logo without too much thought. The Nike swoosh and the Levi’s back pocket tag instantly brings their products to mind. Connect your logo to your product or service.

If you need a new logo, express business cards in Melbourne, or any type of printing in Melbourne CBD, your best choice is Spencer. Spencer Minuteman Press is a one-stop promotions solution for any small business. We can print anything your business requires, from express business cards, brochures, flyers, and document printing in Melbourne’s CBD. Contact us today to discuss your printing requirements.

Your Start-Up Needs Professional Letterheads

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When it comes to doing business with new clients, appearance is crucial. If your materials and image look like casual hobby work, that’s the way your potential clients will see you. If you want to be taken seriously, you need to project an image of being a serious business owner with a professional style. Here at Spencer Minuteman Press we’re prepared to create your business cards, product brochures, and even professional letterheads to help you to fashion a new look to make customers take you more seriously. Just listen to Rod, who had that same problem:


Custom Letterheads
Custom Letterheads

The New Start-up Problem

Hello, I’m Rod, and I recently opened a consulting business in Melbourne. It’s hard to get potential clients to hear you out, but if you don’t have professional-looking materials you haven’t got a prayer. I tried making my own letterheads at home on my computer, but the results were worse than using nothing at all. After that I went to using plain paper, but even though it was fine quality paper it just wasn’t making the impression I wanted it to. I finally wised up and decided to get professional printing in Melbourne CBD at Spencer Minuteman Press. It’s made all the difference in my business. In one week, I went from amateur to seasoned professional in the eyes of potential clients.

I was worried at first, since I didn’t have a finished design when I went to Spencer’s office. I just had a rough sketch and an idea in my mind of how my ideal letterhead might look. One of their designers worked with me until we created a rich, sophisticated design that speaks to my ideal client. Their paper stock included Environcare recycle paper, which is important to me and ties in with my company’s ethics. Plus, I was able to print some of the sheets on both sides, which will enable me to save paper while making client folders by using both sides of each sheet. Not only was the finished product of top quality, it was finished faster than I’d imagined it would be. And the price was something well within the budget of a new start-up owner.

I can’t recommend Spencer Minuteman Press enough. If you need express business cards, document printing, brochures or any other kind of printing services in Melbourne, the best service you can find is at Spencer St. printing, by far.

Posters Fit The Bill For School Activities

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Raising money for school activities is difficult at best. However, when the community at large doesn’t even know about your fundraising efforts, it’s almost impossible. That’s where Spencer Minuteman Press comes in. Minuteman Press Spencer Street can create posters to meet your exact requirements, from every size to black and white or full-colour. Putting up posters announcing your event can increase community involvement and add to your class’s bank account. Just ask Lionel, a perfect example of the kind of person who benefitted from our services.

 


School Activities Poster 

School Activities Poster

 

A Frustrating Problem

Hi, I’m Lionel. I’m the orchestra teacher for a local high school. Our usual holiday extravaganza concert was suffering from a lack of audience for the past three years. We needed the money from ticket sales to fund out trips to competitions, so we were getting desperate. The students were doing their part, but just telling their parents wasn’t enough to fill all the seats in our auditorium. That’s when I decided to go to Spencer Minuteman Press to see if they could help.

Spencer’s designers helped me to create the perfect poster to advertise our holiday concert. It was just the right size to catch people’s attention, while being small enough that local merchants felt comfortable posting it in their shops. The results were amazing! After displaying the posters all over town for a month, we held concerts for three days in a row, and we filled the auditorium every single night. Our new posters were the only additional advertising we did this year, so the increase in audience is directly due to the posters.

Spencer’s posters come in a variety of sizes, making it easy for you to choose the right one for your needs. I was happy with the great service I got from them, and thrilled that since our school was local; they did the printing in the Melbourne CBD, and delivered it right to my office. The service was quick, the posters were of excellent quality, and the price was well within our budget. I’ve since talked to members of the school board and they’ve decided to use Spencer Minuteman Press for all our advertising pieces throughout the district.

Spencer Minuteman Press is your one-stop shop for all your poster needs. We can create quality posters in sizes ranging from A2 to large A0 and banner-sized posters. Our designers and print team will stick to your budget and timeframe and offer quick turnaround on all jobs. Whether you need small promotional posters or giant outdoor posters for advertising, we have you covered. Speak to one of our friendly team today for express business cards, posters , document printing , brochures and more!

Attract High-End Clients With Impressive Looking Documents

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Remember the days of smudged and faded copy machine copies? Remember having to hand those out to clients? If you’re still living in those days, it’s time to move up in the world and trust your document printing to Spencer Minuteman Press. Their document printing service is second to none when it comes to quality, swiftness, and value. Spencer can print dozens of pages a minute with their top-of-the-line digital printers, meaning you’ll get the quality you want in the quantity you need. If you need professional printing in Melbourne CBD, head to Minuteman Press Spencer Street for anything you need. Just ask Mike, who came to us a few weeks ago with an all-too common problem.

Impressive Looking Business Documents

Impressing the Clients

Hi, I’m Mike. I’m an electrical contractor, and a big part of my job is bidding for client work. I usually have a competitor or two bidding on the same jobs as me, so I try any advantage I can to get ahead of the game. My bid sheets looked like everyone else’s: pages I ran off on my office printer, using cheap white paper. They did the job, but just barely. I decided to try using a better looking bid package for my clients and the experiment worked. I went to Minuteman Press Spencer Street to find out what they could offer me. In the three months since I changed my bidding method to the one they designed, my business has increased 20 percent. I even had to hire on two more electricians to help with all the extra work I have now. My only regret is that I never thought to go to Spencer Minuteman Press sooner than I did.

Printing Your Documents, Your Way

Spencer Minuteman Press is prepared to help you create the exact business documents you need to make your business succeed. If you’re not artistic, our design staff will sit with you and create an original design package that will effectively brand everything you have into one cohesive package. They’ll create layouts for forms and design letterheads, both colour and in black and white. Once you have the design you like, we’ll produce exact copies of all your needed documents. Each copy will look exactly like the original document, with no loss of richness or detail. When your document package is finished, we can even bind them or create a presentation folder for an even more impressive look for clients.

Creating the documents that represent your business is a serious undertaking. You’ll have a harder time getting ahead if clients see you as average. Superior documents with a professional look tell prospective clients that you have a high attention to detail. If you need detailed documents, express business cards, brochures, or even wedding invitations in Melbourne, get that detailed work at Spencer Minuteman Press. We offer free shipping within Melbourne’s CBD and express, same day turnaround on most jobs. Contact us for a quote today.

Business Cards Don’t Have To Be Rectangles

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When you’re trying to make an impression with clients, every little thing that makes you stand out from the crowd can be a huge advantage. Your clients may have a pile of business cards big enough to play poker with, but if your card is different enough to pick out from the rest, they’re more likely to choose you when they need to give someone their business. If you need business cards in Melbourne, your go-to place for cards should be Spencer Minuteman Press. Spencer Street Printers are one of the premier places for printing in Melbourne’s CBD. They have in-house graphic designers who will work with you to create the perfect card for your business, and the variety of colours and shapes available will let your creativity flow when designing your perfect card. With reasonable prices and short manufacturing times, Spencer Street Printers is the place to go for your business needs. Just ask Justin, who recently needed our services:

Real Estate Agent Business Cards for Success
Real Estate Agent Business Cards for Success

Impressing Potential Clients

My name is Justin, and I’m a real estate agent in Melbourne. I was having a hard time picking up extra business, and one of my colleagues told me that I needed to do something to stand out from the crowd. I was looking through the pile of business cards in my wallet, not able to find the card I was looking for, when it struck me: I needed a card that clients would keep, one that was different from any other card they got. That’s when I got in touch with Spencer Minuteman Printing.

I sat down with one of their designers and we spent the afternoon coming up with the perfect card for gaining business contacts and clients. We were able to incorporate the colours in my company’s logo, while making the card different enough so that it looked like nothing else around. The heavy gloss stock looks rich and expensive, and the smooth rounded edges gave my cards an impressive, custom touch. These are truly premium class, artisan business cards, at a common card price.

Since I’ve started handing out my new cards, I’m getting more frequent responses, and everyone who calls me comments on the cards. My increase in business is due completely to my new cards and the impression they make on potential clients. It’s the best business decision I’ve made in a long time.

Premium Business Cards

If you’re ready to step to the next level when it comes to your business cards, come to Spencer Minuteman Printing in Melbourne CBD. We’ll work with you to create the perfect card for all your business needs. We offer an in-house design service and free shipping within Melbourne’s CBD alongside our quality satisfaction guarantee. Our range of products covers everything from envelopes to wedding invitations and we offer an express business card service with a fast one-day turnaround. Contact us today to discuss your printing requirements.

Express Business Cards Can Save Your Business – Quick!

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Business cards are the lifeblood of many small businesses; as the premier way for clients to remember you, it’s crucial that you have them on hand at all times. At Spencer Minuteman Press, we pride ourselves on providing the cards you need in the quickest time possible. We do printing for Melbourne CBD customers and those in the surrounding areas. If you’re in desperate need of new cards, our Express Business Cards can be ready the same day you order them. Don’t think business cards can be crucial to your business? Here’s someone who wants to tell you otherwise.


Express Business Cards
Express Business Cards

A Business Card Emergency

I’m James, and I run a small internet business. I was recently invited to a business conference, one I’d been trying to get into for two years. All the best networking goes on that weekend, and attendees often end up doubling their original business from the contacts they make there. I had to go prepared to do business every minute I was there, but I’d let myself run out of business cards. I was desperate to find someone who printed business cards in Melbourne, and who could get the job done as quickly as possible. Not only did I need the cards quickly, I needed a quality product that potential clients would like and hang on to. Luckily, I found Spencer Minuteman Press.

I couldn’t get by with the usual basic black and white cards, so I used Spencer’s easy card design app right on their website. They have a large variety of decorative backgrounds to choose from, and they give you the option of starting with a blank card or uploading your own background or logo. I found a modern-looking design that fit my business right away, and I finished my order in about 15 minutes. I felt confident that I’d get the cards I wanted, because Spencer offers a complete money-back guarantee. The best part is that Spencer Street Printing delivered my cards to me for free. As a busy person trying to gather the materials I needed for this emergency trip, I really appreciated the extra effort they put into doing business with me.

If you need business cards, either at a moment’s notice or with a specialty design, for printing in Melbourne’s CBD you can’t do better than with Spencer Minuteman Printing. Contact their design teamand they’ll be happy to arrange an appointment with them this week.

The Multi-Functional Flyer

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The internet has changed how companies market themselves, so there’s no place for the lowly flyer anymore, is there? Wrong! Those shoe store advertisements we remember finding under the windscreen wiper have evolved into full colour effective advertising pieces for a number of different businesses. Instead of just being an advertising piece for a local sale, today’s flyers can serve multiple functions, as local restaurant owner Mark found out.

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