A great brochure can sell your company, services, or products to potential customers months after you give it to them. These colourful, informative pieces explain your products or services and what they can do for your customers. Poorly designed brochures, on the other hand, can turn away customers before you even meet them. Getting your design right is key to effective brochure marketing.

 

 

 

Less than booklets but more than business cards, brochures deliver a broad overview of your company. They answer many of your potential customers’ questions, and offer information on how they can contact you for more details. Hit the right tone with these tips and your brochure can pay for itself many times over.

 

Know Your Customer

Who is your ideal customer? If you know whom you’re marketing to, you’ll have a better idea of the style your brochure should take. Parents and family groups, for example, will usually respond to much different styles than wealthy singles will.

What is Your Goal?

One small brochure can’t be all things to all people. Choose one aspect of your business that you want to promote, and concentrate on that viewpoint instead of trying to fit everything about your business into one small advertising piece.

Be Restrained With Fonts

Fancy fonts might make your brochure look distinctive, but they can turn people off by not looking professional. Choose one distinctive font for titles and one basic font for the copy. Add your company logo and you have all the style you need.

Use Great Paper Stock

Thin paper stock makes your company look unprofessional and cheap. At Minuteman Press Spencer Street, our printing in Melbourne’s CBD always comes on the highest quality paper stock to give your brochures a rich, high-end look. You’ll have a variety of stocks and sizes to choose from and a design team to help you bring the project together.

Add a Call to Action

You can give your customers all the information in the world, but if you don’t ask them to contact you, you’ll reduce the number of people who call back. People respond to direct requests. Put a simple request near the end of the brochure, asking for feedback, a phone call, or a visit to your website.

Contact Information

Even the most motivated potential customer can get discouraged if you’re hard to find. Make it easy on them by giving them multiple ways to contact your company. Include a phone number, a website address, and even a QR code if you have that ability.

Brochures are just one of many types of effective product the Minuteman Press Spencer Street team can offer for your business. Whether you’re looking for compliments cards or custom notepads, our professional design team are ready to help. Start by seeing our large selection of business cards in Melbourne by stopping by today.

When marketing to a new client or building up the business with an established one, you want to give the impression of being organised and efficient. One of the best ways to do this is to include all your client materials in a professional presentation folder. These slick custom pieces can be designed with one client in mind, or you can create a standard folder to give all new clients in your introductory meetings.

Where to Use Presentation Folders

Presentation folders aren’t just large promotional pieces; they’re useful tools for creating an entire marketing package. If you’re giving your new clients more than one or two items, a presentation folder tells them you’re thinking of their convenience. Put together a package with compliments cards, brochures and custom notepads and your clients will appreciate the convenience of having everything in one convenient cover. Presentation folders can also elevate your ideas to the next level amongst co-workers. A slick presentation backed by a professionally packaged presentation folder with additional information and take-aways will make a lasting impression with those you’re pitching to.

Presentation folders aren’t just for meetings with new clients or co-workers in your office. Depending on your business, you can use them as promotional materials in a wide variety of venues, such as:

• Trade shows, where looking more impressive than your competition is crucial
• News events, where journalists will appreciate having your information in one easy package
• After the sale, with booklets, business cards and discount cards to entice them to come back

Stock Your Folder Right

A presentation folder can be a sales tool, a thank you gift, or an information packet, depending on what you include in it. Every folder should contain one or two business cards to allow clients to contact you for further business or information. Custom note pads are a great touch, along with personalised pens, to give them a convenient way to take notes during meetings and trade shows. Determine the needs for your professional presentation folder, and then choose the items to stock it with.

A Professional Team for Your Printing Needs

At Minuteman Press Spencer Street, we’ll work with you to design and print your presentation folders, along with all the materials you need to stock it. If you need business cards in Melbourne or any other type of fast printing in Melbourne’s CBD, our design team is ready to help you create your perfect products. Our goal is to create the perfect promotional materials for your business, for a reasonable price you can’t find elsewhere. Contact our professional team today to discuss your presentation folder requirements.

The cornerstone of any good employee training program is a comprehensive training manual. The quality of your training managers may vary, depending on their time and motivation, but good training manuals can give employees all the education they need. When it’s crucial for all your employees to know the rules and procedures in your workplace, a written manual they can keep can be your most important safety tool. At Minuteman Press Spencer Street, we work with business owners to create great training manuals, from the beginning design to the finished printed product. You’ll save time and money if you have the basics created before coming to us. Here’s what you’ll need to do:

Gather Your Information

Never write a training manual from memory. Steps that seem easy and logical in your mind can seem confusing to someone who has no experience in your industry. Make lists of all topics that need to be covered, and find relevant resources to back up any details you’ll be including.

Outline

Training manuals need to have a logical flow to the writing. One topic should move naturally into the next. While some sections will be very separate, others will build on information found in earlier chapters. A detailed outline will help you discover any flaws in the flow before you write the entire first draft. Create the complete outline, from start to finish, before writing any instructions.

Table of Contents

Always include a table of contents. Training manuals are meant to be used like textbooks: read from start to finish. Your readers will appreciate a table of contents, though, for those times when they want to refer back to certain points in their training.

Chapter Writing

Begin each chapter with an informative overview. Let the trainees know what the upcoming chapter is about. After that, put all the relevant information in, and finish the chapter with a summary overview. Highlight the most important two or three details from the chapter.

Writing a training manual can be a job for a committee or one dedicated employee or manager. Consider all your options, and don’t hesitate to use someone else to write a chapter if they have more knowledge on the topic than you do.

Printing Your Training Manual

Once you have the contents edited and polished, our in-house designers will work with you to create an attractive book with your business in mind. Our team at Minuteman Press Spencer Street are business specialists, helping a wide variety of local businesses with their printing needs. Some of the products we create are:

• Compliments cards
• Custom notepads
• Brochures
• Booklets

Whether you’re looking for express business cards or training manual printing in Melbourne and the CBD, the professionals at Spencer Street Printing are the ones to see for quality work at a great price.

If you’ve never designed your own promotional art, it can be a daunting task. Some people use Canva to create and finalise their art before having it expertly printed. Canva is a simple-to-use, free graphic design software that will turn out professional quality work even for beginners. You can use Canva to design brochures, booklets, posters, custom notepads and an entire range of other personalised products for your company. For all your professional printing in Melbourne, Minuteman Press Spencer Street will work with you to create the exact promotional pieces you need for your business. Here are some helpful tips for making sure your work created with Canva is print ready before sending it to us at Minuteman Press Spencer Street.

Getting the Right Print Quality

Once you’ve created the design you like, it pays to take the extra time to ensure you’ll have the highest quality results. Getting professional quality print materials all depends on having the right file format. Select the PDF-Print file format to download your file at 300 Dots per Inch, or DPI. JPG and PNG file formats are fine if you’re using strictly web design, but for printing you’ll want a higher quality format.

Canva downloads design using the common RGB colour profile. It’s one of the most common one used by digital printers, and will give your work the pop of colour it deserves.

Downloading and Printing Your Design

Whether you’re planning to send a digital copy to Minuteman Press Spencer Street, or you want to hand deliver a USB example of the work, you’ll begin by downloading your design. Once the design is ready for production, click on Download, select PDF Print, and then click on the green Download button. The design will automatically download onto your computer.

To print out a paper copy of your design, open the PDF document and click on the little printer icon in the upper left corner of the screen. Choose your printer type, adjust the printer settings to 100%, and then click print.

Troubleshooting Your Design

If you’re not happy with the final product, or you’re having problems getting a copy printed, try these steps:

• Make sure you’re downloading the PDF: for print file type
• Look to see that the file name doesn’t have any full stops or special characters in it
• Try doubling the dimensions of your design to make it bigger and clearer
• If you’re still unhappy with your example, contact our professional design staff for advice in getting the look you need

Whether you’re looking for training manuals, compliments cards, poster printing or express business cards in Melbourne, you’ll always get a great result with Spencer Street Printing. By combining Spencer’s quick and professional printing job with the power of Canva for independent artistry, you’ll get all the marketing products you need to help your business go further. Minuteman Press Spencer Street offers top quality printing with fast turnaround at the best prices in Melbourne’s CBD. Our knowledgeable printers and graphic design experts can personalise any job and are happy to offer advice for those that require it. Contact Minuteman Press Spencer Street today for your next print job.

The holidays are fast approaching, but it’s not too late to order custom holiday brochures, booklets, or stationary, either for your office or for personal use. Minuteman Press Spencer Street specialises in urgent printing for the holidays, making you look like a hero when you come through with specialty printing at the last minute. With our wide array of products, you’ll find a long list of personalised holiday items for personal use or for giveaways.

Holiday Printing Options

There’s no better way to thank your customers than by giving them a personalised gift over the holidays. With our wide range of products, you can come up with a creative variety of customer gifts to give them a gentle reminder throughout the coming year. Some of the most popular business gifts are:

• Custom notepads in holiday designs with company logo and phone numbers at the top
• Booklets with holiday stories to hand out to clients’ children
• Compliments cards with discounts of free offers to get new customers in the door
• Poster printing to advertise holiday specials in your business
• Christmas cards, both for your company and your personal use
• Flyers advertising holiday sales, or for employee information on holiday events

The Perfect Holiday Poster

One of the most popular items Minuteman Press Spencer Street creates each year is personalised holiday posters, perfect for workplace Christmas lunches. If you’re considering making one this year, you can consult with our design team or create the design yourself. Either way, the most successful holiday posters all have some of the same things in common.

• They have typography, or fonts, that fit in with the mood of the occasion. Try festive holiday fonts or something dramatic for a New Year’s celebration.
• They have the date, time and address of the occasion featured prominently. No one wants to have to search for that information.
• They use seasonal colours, but not necessarily just red and green. Silver, gold and even ice blue can be effective holiday colours.
• They cater to the audience they’re aiming toward. A poster for a children’s party will look different from that for a sophisticated holiday dinner.

Minuteman Press Spencer Street specialises in printing in Melbourne CBD, and even offers free delivery if your home or business is there. We’ll be here for you during the busy holidays and for the rest of the year as well. If you’re looking for express business cards, flyers, notepads, brochures, or any other types of professional printing in Melbourne, Minuteman Press Spencer Street is the answer to all your printing problems.