Our expert staff know a thing or two about creating graphic designs. We’ve written before about using visual images to improve your business, and if you’ve been following our blog for awhile, you’ve heard us talk about the importance of leaving empty space on your posters and business cards. Today, Spencer Minuteman Press—Melbourne’s best printers—is going to break down exactly why that empty space is so important to graphic design.
Empty Space as Background
One way to use blank space is to surround your image with an abundance of it. Imagine a white flyer or poster with your image sitting squarely in the middle of it. All that extra white space functions as a spotlight, attracting the attention of passers-by and focusing their attention exactly where you want it. Your logo, company name, or campaign slogan will be emphasised by all the empty space around it, ensuring that your message is clearly received.
Poster with Empty Space as Background
A lot of people mistakenly believe bright colours like yellow or bold colours like red are attention-grabbing. The truth is that nothing reflects more light—and therefore gets your attention—better than white. Couple it with a high gloss finish, and you are sure to get your graphic image noticed.
Empty Space in the Design
While it is important to surround your graphic image with blank space, it’s also important to embed white space into the design itself. Using empty space in your design helps it appear elegant and expertly crafted. All you have to do is think of a child’s finger painting to know that if you overload a picture with colour and images, you can’t make heads or tails of it. White space gives an image movement and depth, increasing not just readability but also overall balance and harmony.
Painting with Empty Space in the Design
A graphic design that includes empty space is also psychologically appealing, as humans are innately drawn to images that are simple and are quite literally comfortable to look at. That’s not to say that your graphic design itself needs to be simple, but make sure that if your image includes a lot of lines, colours or shapes that you anchor it with ample white space—either inside the actual design or surrounding it.
Keep white space in mind when designing a flyer, poster, or even a business card . It’s OK to include just your name, position, and preferred mode of contact on your business card. With all of the empty space, you are certain that the most important information won’t get lost! If you’re looking for help with your graphic design or need professional printing in Melbourne’s CBD, then call or e-mail Spencer Minuteman Press.